Email Image Replacements

Before (Swoleys) → After (Athletech) — Review before pushing to Klaviyo

Phase 1: Text Banners & Logos

Promo Banner Phase 1

BEFORE (Swoleys) Before - Promo Banner
Cart/Checkout top banner. Used in: Welcome 4, Cart 1-3, Checkout 1-3
AFTER (Athletech) After - Promo Banner

Tagline Banner Phase 1

BEFORE (Swoleys) Before - Tagline Banner
Tagline banner. Used in: Cart 1-3, Checkout 1-3
AFTER (Athletech) After - Tagline Banner

Deciding Banner Phase 1

BEFORE (Swoleys) Before - Deciding Banner
Urgency banner. Used in: Cart 1, Checkout 1
AFTER (Athletech) After - Deciding Banner

Logo (Navy BG) Phase 1

BEFORE (Swoleys) Before - Logo (Navy BG)
Header logo. Used in: All Post Purchase (1-7), Browse 1-2
AFTER (Athletech) After - Logo (Navy BG)

Logo (Black BG) Phase 1

BEFORE (Swoleys) Before - Logo (Black BG)
Header logo alt. Direct swap for Swoleys logo on black
AFTER (Athletech) After - Logo (Black BG)

Phase 2: Composite Images

Cart Hero Phase 2

BEFORE (Swoleys) Before - Cart Hero
Cart 1 / Checkout 1 hero. 'Forget Something?' + product + CTA
AFTER (Athletech) After - Cart Hero

Product Trio Phase 2

BEFORE (Swoleys) Before - Product Trio
Welcome 4, Browse 1-2. 3 products + 'Let's Cut To It'
AFTER (Athletech) After - Product Trio

Feature Bullets Phase 2

BEFORE (Swoleys) Before - Feature Bullets
Cart 3 / Checkout 3. Product + 4 USP pills + stats bar
AFTER (Athletech) After - Feature Bullets

Last Chance Phase 2

BEFORE (Swoleys) Before - Last Chance
Cart 3 / Checkout 3. Final reminder + product + CTA
AFTER (Athletech) After - Last Chance

What to Expect Phase 2

BEFORE (Swoleys) Before - What to Expect
Post Purchase 1. Onboarding checklist + guide CTA
AFTER (Athletech) After - What to Expect

Subscribe & Save Phase 2

BEFORE (Swoleys) Before - Subscribe & Save
Post Purchase 5. Product + S&S 10% pitch
AFTER (Athletech) After - Subscribe & Save

Refill Reminder Phase 2

BEFORE (Swoleys) Before - Refill Reminder
Post Purchase 6. Logo + 'Don't lose momentum' text header
AFTER (Athletech) After - Refill Reminder

S&S Benefits Phase 2

BEFORE (Swoleys) Before - S&S Benefits
Post Purchase 5. Benefits checklist with teal checks
AFTER (Athletech) After - S&S Benefits